Mike Wilton

Headlines, they’re one of the most important elements of a good piece of content.  They help readers to know what the content is about, they generate clicks, and can set your content apart from others like it.  But I’ve noticed lately when sharing content that the headline or text used for sharing content is overlooked, which can make headlines look dull to your social audience, and potentially impact your content’s engagement. Below is a recent article I read on CNN….

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Just a short time ago Twitter posted about a security threat that may have given hackers access to over 250,000 users.  The attack, which follows a string of recent attacks on U.S. websites such as The New York Times  and Wall Street Journal, have forced the social media giant to take action to protect its users. This week, we detected unusual access patterns that led to us identifying unauthorized access attempts to Twitter user data. We discovered one live attack…

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Whether you’re just starting out on Twitter, or are a seasoned user looking for some new influencers its easy to want to look to the people we know for people to follow.  After all, that’s one of the big draws of social media isn’t it?  The ability to gain influence and insight from the people we trust?  But unfortunately with the advent of auto-follow the quality of those your friend is following can be decieving. I’ve mentioned in the past…

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A few years back I posted about a modern day War of the Worlds that I feared would break out on Twitter.  In October 2009, California was holding a statewide earthquake drill and the Orange County Register was considering running simulated tweets during the event.  The proposed tweets would coincide with the event and would report as though a magnitude 7.8 earthquake had hit the region.  At the time I wrote how it was a clever idea, but it came…

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