Why I’ll Never Automate Social Media

Why I’ll Never Automate Social Media

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“Trying to automate social media is like trying to automate a networking event. You “could” send a mannequin, but why?” Scott Stratten of UnMarketing shared this on twitter earlier this month and it really struck a chord with me.  I’ve never automated social media, at least not when it came to connecting with people or following new users.  Sure, I do a quarterly follow cleanup using UnTweeps and I’ll use Hootsuite or the like to schedule tweets pertinent to a…

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New Changes to the Facebook Pages Interface

New Changes to the Facebook Pages Interface

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Back in early February Facebook announced a major Facebook Pages update, the changes were pretty significant and took some time for businesses to adapt to.  Today, it appears that Facebook is at it again.   This time making minor adjustments to how you navigate pages and get data about the pages you admin. The Divorce of Pages and Ads Prior to today’s update Pages and Ads were always tied together when navigating Facebook, however it now appears that these will…

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The Real Impact of The Facebook Page Update

The Real Impact of The Facebook Page Update

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Yesterday I shared the announcement regarding Facebook Page Updates. In it I outlined a number of new features that would help Page admins interact with their fans and other Pages directly without using the persona of the admin. While these changes were welcomed by page admins with open arms, the biggest change could be more crippling than helpful. The Removal of Facebook Tabs For internet marketers and Facebook users alike, tabs have been an integral part of the brand experience…

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