The other day a longtime friend of mine tweeted, “LIKES are the New Links.” As an SEO, I cringed a little. It’s statements like these I see coming from a lot of folks these days, the rise in social media popularity and the use of social media influence in both Google and Bing’s search results have lead many to claim, or even believe that social is all you need. Thankfully my friend doesn’t come from this school of thought, but…
Just a short time ago Twitter posted about a security threat that may have given hackers access to over 250,000 users. The attack, which follows a string of recent attacks on U.S. websites such as The New York Times and Wall Street Journal, have forced the social media giant to take action to protect its users. This week, we detected unusual access patterns that led to us identifying unauthorized access attempts to Twitter user data. We discovered one live attack…
Whether you like it or not, how we function as a business is changing. Thanks to the ever-connected world of social media, mobile devices, and consumers practically living on the internet the need to be in front of users is more crucial than ever, but their behaviors are forcing us to change. While you definitely want to be where your consumers are, you can’t be there pushing your marketing message and selling them the way that traditional marketing has in…
Before I dive into how you should run a Pinterest contest, I should probably disclose to you upfront that I have never personally aided in, or ran a Pinterest contest. That being said, I am one of only a few avid male Pinterest users (look me up here), so I write this not only as an internet marketer, but as a regular Pinterest user. Pinterest, like so many social networks before it is forcing marketers and businesses alike to really…
In my Pinterest Guide for the Every Day User I outlined how to get started on Pinterest with a handful of best practices when it comes to setting up your account and pinning content. But I am seeing an annoying trend on Pinterest when it comes to pins from the microblogging network Tumblr. Pinterest and Tumblr seem as though they would be a match made in heaven, however even the best visual content can be hard to engage when pinned incorrectly….