Are Your Social Shares Making Your Headlines Look Dull?

Are Your Social Shares Making Your Headlines Look Dull?

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Headlines, they’re one of the most important elements of a good piece of content.  They help readers to know what the content is about, they generate clicks, and can set your content apart from others like it.  But I’ve noticed lately when sharing content that the headline or text used for sharing content is overlooked, which can make headlines look dull to your social audience, and potentially impact your content’s engagement. Below is a recent article I read on CNN….

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Why Facebook’s Debugger Tool Should Be In Your Content Creation Arsenal

Why Facebook’s Debugger Tool Should Be In Your Content Creation Arsenal

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Facebook; for many content creators it’s a great place to help seed content and get it noticed.  But what a lot of people fail to realize is that how that content is shared and how it appears on Facebook can be greatly impacted by how Facebook initially scrapes the content.  If Facebook scrapes bad information or can’t access information about the content, it can impact everything from title, to description, and even the imagery associated with the post.  Left uncorrected, any…

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How Facebook’s Instant Article’s Could Impact Your Content’s Overall Reach & Visibility

How Facebook’s Instant Article’s Could Impact Your Content’s Overall Reach & Visibility

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Facebook recently announced the opening of it’s Instant Articles to all publishers, which has many content producers wondering if they should hop on board.  The feature rolled out in May 2015 to a handful of major publishers and allows content creators to create fast, interactive articles within Facebook.  But as I’ve started interacting with more Instant Article content I’ve found one major flaw that publishers should be aware of. If you’re like me, you probably consume content through a number of…

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Infographics: You’re Doing It Wrong

Infographics: You’re Doing It Wrong

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With sites like Piktochart making infographics easier for marketers and businesses to produce, there continues to be a strong interest in infographics for building brand awareness as well as backlinks.  But as infographics continue to be a popular means of content marketing, I see a lot of problems with the direction this type of content is headed and how the content is being promoted. Infographics for the Sake of Doing Infographics Many of the infographics I see being produced these…

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Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

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Over the last couple of weeks, Facebook has been quietly rolling out a new feature to Facebook Page admins that is going to force content creators to start seriously thinking about their use of imagery and Open Graph protocol on their content. What It Does The feature, which I just discovered this past Friday allows Page admins to disregard the images suggested by Facebook for a shared piece of content and instead upload an image of their own.  The feature…

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