First, let me start out by saying that I am in no way an infographic hater like so many internet marketers these days. I think infographics are an awesome way to showcase data in a non-boring format. That being said, these things are being cranked out so quickly anymore that I feel that many companies aren’t doing enough to make sure their infographics don’t suck. Just because your infographic is pretty, doesn’t mean it should lack quality. After all, if…
I’ve talked about my SEO origins in the past and explained how even though I was aware of SEO, I wasn’t formally introduced to it in 2006. At the time my job was basically to tell clients that called in what was good, what was bad, and ultimately how not to screw up their website. A little over a year later I would be the one trying not to screw up their website and consulting with them on a regular basis…
“Tomorrow hopes we have learned something from yesterday” ― John Wayne As the dust begins to clear from Google’s most recent algorithm update, its safe to say that Google is still trying to play sheriff in a wild west of SEO outlaws that simply have it outnumbered. Grounds for Punishment Both in his talk at SXSW and in the post announcing the recent changes, Matt Cutts made it clear that the new algorithm would be targeting at least some the following…
Last week there were a lot of talks about Google+ and the questionability of actual engagement from it’s users. Many questioned the 60-80% engagement numbers and wondered what specifically defined engagement. As with anything Google related, the internet marketing world was in a tizzy about the announcement and the lack of clout behind the number, especially after discovering that engagement simply meant logging in and using a Google product. I thought about this a bit and after experimening with Google Search Plus Your…
When dealing with search engines it’s important to remember that their job is to serve the consumer, the person searching for content online. In doing so they want to provide them with the most relevant, most trusted, and most reliable source related to their query. Part of that trust and reliability comes from knowing that the consumer won’t be harmed when visiting a website. It’s because of this that Google has implemented tools in Google Webmaster Tools to notify you…