Why Google’s Data Highlighter Shouldn’t Be Used As a Replacement For Structured Markup

Why Google’s Data Highlighter Shouldn’t Be Used As a Replacement For Structured Markup

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Last December Google released Data Highlighter.  The tool was designed to allow webmasters a means of easily letting Google know about structured data on a page, without having to add any additional code to their website.  In its initial launch it was only available for events, however last week Google announced updates to the tool that expanded its use to products, local businesses, articles, software applications, movies, restaurants, and TV episodes.  But as I pointed out in my post last week,…

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Why I Hate SEO Tools

Why I Hate SEO Tools

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I hate SEO tools, and yes that’s a double entendre.  It seems harsh, but I do.  Tools make many SEO’s lazy.  Tools make many SEO’s look better than they are.  Tools, are just that. Tools. #protip The data from any SEO tool is only as good as how you interpret it. — Mike Wilton (@mwilton13) April 29, 2013 In truth, I don’t hate SEO tools.  After all, I am the self proclaimed biggest fanboy of Raven Tools.  That said, SEO…

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Why Social Can’t Be Your Only Online Strategy

Why Social Can’t Be Your Only Online Strategy

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The other day a longtime friend of mine tweeted, “LIKES are the New Links.”  As an SEO, I cringed a little.  It’s statements like these I see coming from a lot of folks these days, the rise in social media popularity and the use of social media influence in both Google and Bing’s search results have lead many to claim, or even believe that social is all you need.  Thankfully my friend doesn’t come from this school of thought, but…

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Why a Statement from Google's Matt Cutts Means It's Time To Get Serious About PR

Why a Statement from Google's Matt Cutts Means It's Time To Get Serious About PR

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The press release — a PR rep’s best friend. And in the early days it was the best method for businesses to get their message to the media.  But in the digital age, the focus has shifted.  It has become less about the message and more about the links.  Although the press release has become a staple of most medical Internet marketing strategies as a means of easily earning backlinks, a recent comment from Google’s Matt Cutts suggests its time…

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Why Raven Tools Still Matters In Spite of Removing Rankings Data

Why Raven Tools Still Matters In Spite of Removing Rankings Data

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I’ve been a Raven Tools user for almost as long as I have been in the field of internet marketing.  I still remember being introduced to Raven Tools via a phone demo with Jon Henshaw and I remember receiving my first Raven Tools t-shirt for simply tweeting at Jon Henshaw that I wanted one.  Needless to say Raven Tools and I have some history. But there’s a reason Raven Tools and I have a history.  It’s not because I own…

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