I’ve been using the Google Opinion Rewards app for a couple of years now. The app, for those of you who aren’t familiar with it, sends you surveys a few times a week via your mobile device and you can earn Google Play credits for answering questions. The questions vary, but I’ve found that Google is most interested in my location behavior. Every few days Google will ask me if I’ve been to any of the locations on a list….
Last week Google announced the global rollout of the new Google Maps layout. The new layout, which many of us began using as a preview last May is much different than the traditional maps view many local businesses were used to. Unlike the previous maps layout the emphasis is on the locations on the map and not the business listings that used to appear on the left. For many local businesses that were less visible in the past this is…
The Knowledge Graph, it’s been all the rage with Google over the last couple of years, but a minor change made last week by the search giant might make businesses take the Knowledge Graph a bit more seriously, and more importantly their Wikipedia listings. Last week Google announced a new feature in it’s search results to help searchers better identify if a search result is really what they are looking for. If it’s available, Google uses data from the Knowledge…
Back in June Google launched the local carousel. It had the internet marketing industry and local SEO’s all abuzz for a few weeks, but then the hype more or less died down. During that time people were talking a lot about changes to local layout, changes to reviews, and the possible decline in clickthroughs to a company’s local page. That said, one of the things I haven’t seen a lot of talk about is the impact of the local carousel…
Whether you like it or not, how we function as a business is changing. Thanks to the ever-connected world of social media, mobile devices, and consumers practically living on the internet the need to be in front of users is more crucial than ever, but their behaviors are forcing us to change. While you definitely want to be where your consumers are, you can’t be there pushing your marketing message and selling them the way that traditional marketing has in…