I’ve been using the Google Opinion Rewards app for a couple of years now. The app, for those of you who aren’t familiar with it, sends you surveys a few times a week via your mobile device and you can earn Google Play credits for answering questions. The questions vary, but I’ve found that Google is most interested in my location behavior. Every few days Google will ask me if I’ve been to any of the locations on a list….
Last week Google announced the global rollout of the new Google Maps layout. The new layout, which many of us began using as a preview last May is much different than the traditional maps view many local businesses were used to. Unlike the previous maps layout the emphasis is on the locations on the map and not the business listings that used to appear on the left. For many local businesses that were less visible in the past this is…
Yelp; most local businesses have a love/hate relationship with it. On one hand it’s a great site for getting your business found and assisting in building up your sites local citations. On the other hand, one bad review could have a significant impact on the reputation of your business. Until recently, business owners who were afraid of negative reviews being posted felt some comfort in the fact that reviews could be written via the Yelp mobile app, but not posted….
Back in June Google launched the local carousel. It had the internet marketing industry and local SEO’s all abuzz for a few weeks, but then the hype more or less died down. During that time people were talking a lot about changes to local layout, changes to reviews, and the possible decline in clickthroughs to a company’s local page. That said, one of the things I haven’t seen a lot of talk about is the impact of the local carousel…
Yesterday I shared some insight regarding what you need to know about Google’s local carousel. Over the last 24 hours or so I have been observing various results I come across, looking for differences, changes, etc. And then earlier this morning something major stood out. A change that came with the local carousel that no one seems to be talking about, yet it has a major impact on local businesses. Look closely at the image below. Do you see anything…