What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It
The last few years have been rather painful for some SEO’s when it comes to links and link building. In 2012 many were hit by Google’s “Penguin” algorithm that went after manipulative linking schemes. Many others have been hit in its subsequent refreshes or the infamous “Penguin 2.0” update. But in the wake of all the recent algorithm updates, Google has recently made some changes to the way it defines “link schemes” and many practices that have been used by…