How A Single Off Comment Can Derail Your Social Media Marketing Campaign

How A Single Off Comment Can Derail Your Social Media Marketing Campaign

In a real time environment tracked by both friend and foe, social media can be both a blessing and a curse for your business.  On one hand you get to quickly spread your latest marketing campaigns to a large number of followers at the click of a mouse.  On the other hand if that same marketing campaign rubs someone the wrong way, you may be left with an unwanted mess on your hands. In a recent back-to-school campaign for Crayola…

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