How Facebook’s Instant Article’s Could Impact Your Content’s Overall Reach & Visibility

How Facebook’s Instant Article’s Could Impact Your Content’s Overall Reach & Visibility

Facebook recently announced the opening of it’s Instant Articles to all publishers, which has many content producers wondering if they should hop on board.  The feature rolled out in May 2015 to a handful of major publishers and allows content creators to create fast, interactive articles within Facebook.  But as I’ve started interacting with more Instant Article content I’ve found one major flaw that publishers should be aware of. If you’re like me, you probably consume content through a number of…

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Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

Over the last couple of weeks, Facebook has been quietly rolling out a new feature to Facebook Page admins that is going to force content creators to start seriously thinking about their use of imagery and Open Graph protocol on their content. What It Does The feature, which I just discovered this past Friday allows Page admins to disregard the images suggested by Facebook for a shared piece of content and instead upload an image of their own.  The feature…

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Don’t Go Back In Time With FacebookTimeline: Business Pages Are Sure to Follow

Don’t Go Back In Time With FacebookTimeline: Business Pages Are Sure to Follow

As with anything shiny and new the introduction of Facebook Timeline and a slew of other new features has businesses and marketers rushing to find out how they can use it for their business. I have already seen a number of small businesses sign up for a developer account just so they could create a branded Timeline on their personal account, but I’m left to wonder why.  I have spent years battling with clients and local businesses to convert from…

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In 4 Days Your Facebook Page Tabs May No Longer Exist

In 4 Days Your Facebook Page Tabs May No Longer Exist

OK, it’s not really as dramatic as the title makes it out to be, but in the chaos surrounding all the new Facebook changes it seems that may people were left unaware that something bigger was coming down the pipe.  Earlier this year Facebook announced OAuth 2.0 and HTTPS Migration in their developers section.  With it came an October 1 deadline that required all page tabs and apps to be complient with the new rules. To be compliant by October…

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How Bogus Likes Help You To Lose Your Edge

How Bogus Likes Help You To Lose Your Edge

Lately the hype about Facebook has surrounded the introduction of the new news feed and Facebook Timeline.  Yesterday I posted an extensive outline of the recent Facebook changes and how they impact users and their profiles, but today I want to get back to the business of Facebook Pages.  If you’ve read this blog for any amount of time you know how much I stress that social media is not a numbers game. In my post Like Me and I’ll Like You…

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