Disney Tells Goth Kids To “Get Happy” Through Advertising
It’s no secret that in my personal life I tend to gravitate to darker things. I have been a huge fan and ocasional participant of the gothic subculture over the years and covered stories about the innovative ways twitter is being used by the Bats Day in the Fun Park event. So tonight when I stumbled across a gothic gardening site I was intrigued by the various floral varieties that are available in black. But what was more amusing was the subliminal messages being fed via online advertising on a clearly gothic themed page.
The page begins with the following:
“A Gothic Garden is dark and mysterious; overflowing with black flowers and shadowy vines, spooky plants, and powerful creatures lurking behind every stone pillar.”
But the ad that accompanied it was far less foreboding…
Needless to say The Walt Disney Company is either doing a terrible job at targetting their online ads, or they are trying to get the gothic community to liven up a bit.
3 thoughts on “Disney Tells Goth Kids To “Get Happy” Through Advertising”
It may not be that bad targeting. I always see a lot of goth people when I go to Disneyland and I’m there fairly frequently.
No doubt about that Andrew. Bats Day in the Fun Park has become a huge annual goth event. I was a regular for a few years, but then I had kids, etc. Not to mention Noah, who puts on the event, is in the park regularly. However, if they are targeting the ads I don’t think they are hitting them using the right theme to the ad.
Yeah, it’s counter intuitive but goths love Disney shit. Targeting goths is brilliant.