Downplay Google+ User Numbers All You Want, They Still Have An Impact

Downplay Google+ User Numbers All You Want, They Still Have An Impact

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Last week there were a lot of talks about Google+ and the questionability of actual engagement from it’s users.  Many questioned the 60-80% engagement numbers and wondered what specifically defined engagement.  As with anything Google related, the internet marketing world was in a tizzy about the announcement and the lack of clout behind the number, especially after discovering that engagement simply meant logging in and using a Google product.  I thought about this a bit and after experimening with Google Search Plus Your…

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3 Reasons Your Business Doesn’t Need An App

3 Reasons Your Business Doesn’t Need An App

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There’s no denying that integrating a mobile into your marketing strategy in this day in age is crucial.  Be it through mobile SEO, location based marketing, or apps mobile is huge and it isn’t going anywhere anytime soon.  However, the obsession over creating a mobile app for your business is getting out of hand.  As such the number of marketers and developers selling products or services to get businesses to create a mobile app are equally out of hand.  But…

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Don’t Go Back In Time With FacebookTimeline: Business Pages Are Sure to Follow

Don’t Go Back In Time With FacebookTimeline: Business Pages Are Sure to Follow

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As with anything shiny and new the introduction of Facebook Timeline and a slew of other new features has businesses and marketers rushing to find out how they can use it for their business. I have already seen a number of small businesses sign up for a developer account just so they could create a branded Timeline on their personal account, but I’m left to wonder why.  I have spent years battling with clients and local businesses to convert from…

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In 4 Days Your Facebook Page Tabs May No Longer Exist

In 4 Days Your Facebook Page Tabs May No Longer Exist

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OK, it’s not really as dramatic as the title makes it out to be, but in the chaos surrounding all the new Facebook changes it seems that may people were left unaware that something bigger was coming down the pipe.  Earlier this year Facebook announced OAuth 2.0 and HTTPS Migration in their developers section.  With it came an October 1 deadline that required all page tabs and apps to be complient with the new rules. To be compliant by October…

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How Bogus Likes Help You To Lose Your Edge

How Bogus Likes Help You To Lose Your Edge

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Lately the hype about Facebook has surrounded the introduction of the new news feed and Facebook Timeline.  Yesterday I posted an extensive outline of the recent Facebook changes and how they impact users and their profiles, but today I want to get back to the business of Facebook Pages.  If you’ve read this blog for any amount of time you know how much I stress that social media is not a numbers game. In my post Like Me and I’ll Like You…

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