Why Being Helpful Should Be Your #1 Online Priority As a Business

Why Being Helpful Should Be Your #1 Online Priority As a Business

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Whether you like it or not, how we function as a business is changing.  Thanks to the ever-connected world of social media, mobile devices, and consumers practically living on the internet the need to be in front of users is more crucial than ever, but their behaviors are forcing us to change.  While you definitely want to be where your consumers are, you can’t be there pushing your marketing message and selling them the way that traditional marketing has in…

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Running a Pinterest Contest: Why Your Rules Shouldn’t Be at the Heart of It

Running a Pinterest Contest: Why Your Rules Shouldn’t Be at the Heart of It

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Before I dive into how you should run a Pinterest contest, I should probably disclose to you upfront that I have never personally aided in, or ran a Pinterest contest.  That being said, I am one of only a few avid male Pinterest users (look me up here), so I write this not only as an internet marketer, but as a regular Pinterest user. Pinterest, like so many social networks before it is forcing marketers and businesses alike to really…

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Finding Missed Link Opportunities for your Infographic Using Google Image Search

Finding Missed Link Opportunities for your Infographic Using Google Image Search

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Back in July I learned a handful of nifty tricks after completing Google’s Power Searching with Google, and one of the more interesting tips was the ability to drag and drop any image from the web or from your desktop into Google image search to find the same or similar images.  This is probably takeaway I have used more frequently, especially when doing some fact checking with hurricane Sandy photos.  But as I continued to utilize this feature it occurred to me…

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Ian Lurie: A Day in the Life of Internet Marketing’s Wittiest CEO

Ian Lurie: A Day in the Life of Internet Marketing’s Wittiest CEO

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It’s 5:45am.  As the sun prepares for its ascent over the northwestern pacific, the sound of NPR’s Morning Edition bursts through a clock radio and breaks the early morning silence.  Portent CEO Ian Lurie awakes, pushes his cats Isis and Romulus aside, they exchange glares, and he begins yet another day in the life of Ian Lurie. After a typical morning routine, he stumbles to his bicycle to make the first of three, 12 mile commutes he’ll make this week…

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Abusing Semantic Markup? Leaked Webmaster Guidelines Update May Suggest Your Days Are Numbered

Abusing Semantic Markup? Leaked Webmaster Guidelines Update May Suggest Your Days Are Numbered

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Last week I posted about the ugly state of Google’s SERPs thanks to rich snippet abuse over at Search News Central.  the post drew a lot of feedback both in the comments as well as through social media, and one theme continued.  Nobody really liked how people were misusing semantic markup to generate rich snippets, but nobody had a clear definition of what was right or wrong either.  Thankfully, thanks to a prematurely released revision to Google’s Webmaster Guidelines we may receive some…

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