It’s no secret that I have a special love for local SEO. It’s a field that is ever changing, often frustrating, but in the end can be very rewarding for small businesses and that, is rewarding to me. Over the years I’ve written about, spoke about, and ranted about this crazy niche of SEO I love so much. So a few weeks back when Terry Van Horne of SEOPros hit me up to do a Google+ Hangout on local SEO I…
Last December Google released Data Highlighter. The tool was designed to allow webmasters a means of easily letting Google know about structured data on a page, without having to add any additional code to their website. In its initial launch it was only available for events, however last week Google announced updates to the tool that expanded its use to products, local businesses, articles, software applications, movies, restaurants, and TV episodes. But as I pointed out in my post last week,…
I hate SEO tools, and yes that’s a double entendre. It seems harsh, but I do. Tools make many SEO’s lazy. Tools make many SEO’s look better than they are. Tools, are just that. Tools. #protip The data from any SEO tool is only as good as how you interpret it. — Mike Wilton (@mwilton13) April 29, 2013 In truth, I don’t hate SEO tools. After all, I am the self proclaimed biggest fanboy of Raven Tools. That said, SEO…
The other day a longtime friend of mine tweeted, “LIKES are the New Links.” As an SEO, I cringed a little. It’s statements like these I see coming from a lot of folks these days, the rise in social media popularity and the use of social media influence in both Google and Bing’s search results have lead many to claim, or even believe that social is all you need. Thankfully my friend doesn’t come from this school of thought, but…
GPS, Smart Phones, Google Maps…its hard to believe that we needed a map or a Thomas Guide to get from point A to point B not too long ago. But unfortunately we’ve become too reliant on the digital age, so much so that our dependence on new technology to navigate us can hurt not only consumers, but also the businesses that serve them. This past weekend my family and I headed out to the Louis Rubidoux Nature Center for the annual…