Infographics: You’re Doing It Wrong

Infographics: You’re Doing It Wrong

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With sites like Piktochart making infographics easier for marketers and businesses to produce, there continues to be a strong interest in infographics for building brand awareness as well as backlinks.  But as infographics continue to be a popular means of content marketing, I see a lot of problems with the direction this type of content is headed and how the content is being promoted. Infographics for the Sake of Doing Infographics Many of the infographics I see being produced these…

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Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

Why a New Facebook Feature Means It’s Time To Get Serious About Blog Images and OpenGraph

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Over the last couple of weeks, Facebook has been quietly rolling out a new feature to Facebook Page admins that is going to force content creators to start seriously thinking about their use of imagery and Open Graph protocol on their content. What It Does The feature, which I just discovered this past Friday allows Page admins to disregard the images suggested by Facebook for a shared piece of content and instead upload an image of their own.  The feature…

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The Biggest Change Surrounding Google’s Local Carousel That No One’s Talking About

The Biggest Change Surrounding Google’s Local Carousel That No One’s Talking About

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Yesterday I shared some insight regarding what you need to know about Google’s local carousel.  Over the last 24 hours or so I have been observing various results I come across, looking for differences, changes, etc.  And then earlier this morning something major stood out.  A change that came with the local carousel that no one seems to be talking about, yet it has a major impact on local businesses.  Look closely at the image below. Do you see anything…

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Google Officially Launches the Local Carousel: What You Need To Know

Google Officially Launches the Local Carousel: What You Need To Know

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Like Bigfoot, Google’s Local Carousel had been seen in the wild but aside from random sightings no one could verify it’s true existence.  That is, until today. Earlier this morning, Google made an official statement about the update on its Google+ Page confirming that the “carousel” was in fact real, and was rolling out to English local search results in the U.S. The initial tests I have run, along with observations from other local SEO’s seem to indicate that at…

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The Rankings Trap, Or Why That Number One Ranking Obsession Could Kill Your Business

The Rankings Trap, Or Why That Number One Ranking Obsession Could Kill Your Business

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Rankings. They’re the sole reason SEO ever came into existence, yet it has gotten to the point that businesses are so obsessed with rankings that they have a tendency to ignore greater opportunities.  In my years in internet marketing I have dealt with a number of different clients who have varying degrees of obsession with rankings.  From the “All I want from you is to rank me for these five keywords” to the “I know traffic and conversions are up,…

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