Google’s At A Glance Snippets Now Show the Ugly Truth About Your Business

Google’s At A Glance Snippets Now Show the Ugly Truth About Your Business

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Last week Google announced the global rollout of the new Google Maps layout.  The new layout, which many of us began using as a preview last May is much different than the traditional maps view many local businesses were used to.  Unlike the previous maps layout the emphasis is on the locations on the map and not the business listings that used to appear on the left.  For many local businesses that were less visible in the past this is…

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How a Recent Change In Google Made Wikipedia A Crucial Part of Brand SEO

How a Recent Change In Google Made Wikipedia A Crucial Part of Brand SEO

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The Knowledge Graph, it’s been all the rage with Google over the last couple of years, but a minor change made last week by the search giant might make businesses take the Knowledge Graph a bit more seriously, and more importantly their Wikipedia listings. Last week Google announced a new feature in it’s search results to help searchers better identify if a search result is really what they are looking for.  If it’s available, Google uses data from the Knowledge…

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How a Recent Yelp App Update May Impact Your Business

How a Recent Yelp App Update May Impact Your Business

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Yelp; most local businesses have a love/hate relationship with it.  On one hand it’s a great site for getting your business found and assisting in building up your sites local citations.  On the other hand, one bad review could have a significant impact on the reputation of your business.  Until recently, business owners who were afraid of negative reviews being posted felt some comfort in the fact that reviews could be written via the Yelp mobile app, but not posted….

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How Google’s Local Carousel Made Local Reputation Management More Important Than Ever

How Google’s Local Carousel Made Local Reputation Management More Important Than Ever

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Back in June Google launched the local carousel.  It had the internet marketing industry and local SEO’s all abuzz for a few weeks, but then the hype more or less died down.  During that time people were talking a lot about changes to local layout, changes to reviews, and the possible decline in clickthroughs to a company’s local page.  That said, one of the things I haven’t seen a lot of talk about is the impact of the local carousel…

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What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

What You Need To Know About Google’s Latest Link Guidelines: AKA How Google Is Ruining the Web They Created and What You Can Do About It

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The last few years have been rather painful for some SEO’s when it comes to links and link building.  In 2012 many were hit by Google’s “Penguin” algorithm that went after manipulative linking schemes.  Many others have been hit in its subsequent refreshes or the infamous “Penguin 2.0” update. But in the wake of all the recent algorithm updates, Google has recently made some changes to the way it defines “link schemes” and many practices that have been used by…

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