How A Single Off Comment Can Derail Your Social Media Marketing Campaign

How A Single Off Comment Can Derail Your Social Media Marketing Campaign

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In a real time environment tracked by both friend and foe, social media can be both a blessing and a curse for your business.  On one hand you get to quickly spread your latest marketing campaigns to a large number of followers at the click of a mouse.  On the other hand if that same marketing campaign rubs someone the wrong way, you may be left with an unwanted mess on your hands. In a recent back-to-school campaign for Crayola…

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Why Users Like Mashable Make Google Buzz Hard To Adopt

Why Users Like Mashable Make Google Buzz Hard To Adopt

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The social web is one of my favorite online activities, second only to my love for search engine optimization. When Google launched, err, force fed us Buzz I’ll admit I was excited. The opportunity to interact with fellow Googlers in a Twitter-like format inside of Gmail sounded promising; however my adoption of Buzz hasn’t been as promising as I had hoped. What Google Buzz offers in the ability to connect with fellow Googlers across many Google properties, it lacks in…

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Changes with Google Local Listings

Changes with Google Local Listings

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In response to the current concerns about Google Local Listing results, in regards to placement, photos, and why some clients show up for searches and other clients don’t, we are providing important information that should shed light on what is in the news and what you need to know.   As of this month, Google is now beginning to aggregate all information that they find on the Internet from what they consider to be trusted sources. This data could be…

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Why Most Businesses and Their Franchises Aren’t Ready For Social Media and the Web

Why Most Businesses and Their Franchises Aren’t Ready For Social Media and the Web

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We all know that businesses are taking the web more seriously thanks to social media and the ability to interact with customers and product fans, but more and more I am finding that while their web presence is successful their infrastructure, or more specifically their franchises, aren’t quite ready for the change. You might remember last March when Quizno’s Subs launched the million subs campaign which gave away free sandwiches.  The campaign was a huge success and drove over 2…

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Considering Demographic and Audience When Planning A Social Media Strategy

Considering Demographic and Audience When Planning A Social Media Strategy

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These days more and more people are talking about social media engagement and how brands need to embrace social media resources like Twitter, Facebook, and the like.  But when you look at sites like Digg, Mixx, Reddit, and StumbleUpon, you are looking at a whole other playing field.  A lot of people feel you can jump on these site and just start submitting whatever, whenever and magically the traffic floodgates will open. If this is your mindset you are dead…

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